The Nature of Color: Why We Gravitate Toward Tones That Calm Us
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More and more people are choosing tones that offer calm, balance, and visual clarity: palettes inspired by nature, noble materials, and the serenity of the essential.
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The Power of Simplicity: When Less Design Reveals More Truth
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For years, the fashion industry confused complexity with creativity: ruffles, impossible cuts, loud prints, layers ...
Read moreThe Oversized Shirt: From Everyday Basic to a Symbol of a New Way of Dressing
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A well-made oversized shirt speaks to another understanding of luxury:a quiet luxury, built on quality, the honesty of the material, and the intelligence of the design.
Read moreThe Elegance of Discernment: Why Every Aesthetic Choice Is Also an Ethical One
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Which side of history we want to be on
Read moreWhy Quality Is Returning: The Quiet Comeback of Well-Made Clothing
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In the world’s most influential cities —New York, Copenhagen, Barcelona, Tokyo— a new movement is gaining ground, one that isn’t loud or attention-seeking: the return of well-made clothing.
Read moreWhy Quality Is Returning: The Quiet Comeback of Well-Made Clothing
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In the world’s most influential cities —New York, Copenhagen, Barcelona, Tokyo— a new movement is gaining ground, one that isn’t loud or attention-seeking: the return of well-made clothing.
Read moreSlow Fashion in 2025: More Than a Trend, a Smarter Way to Consume
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Slow fashion doesn’t compete with traditional luxury or with mass-market trends; it occupies a different space. It proposes a more honest relationship between the garment and the person who wears it. No logos, no seasons.
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